Cone hires P&G's Bida

BOSTON: Cone hired Craig Bida as EVP and head of the agency's cause branding and nonprofit marketing disciplines, effective September 27.

BOSTON: Cone hired Craig Bida as EVP and head of the agency's cause branding and nonprofit marketing disciplines, effective September 27. Bida, previously senior brand manager at Procter & Gamble, will set the vision for the two disciplines and serve as a strategic adviser for key clients.

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