NEW YORK: PR firm Kaplow launched its content creation and distribution side shop called Kstudio today.
Kstudio will be a separate unit from Kaplow's Kdrive, the agency's social media services division. Kaplow merged Kstudio with its PR video services and call it its hub for content creation, production and distribution.
The new unit includes a Skype station (Skype is a Kaplow client) in which reporters and bloggers can conduct real-time interviews with Kaplow clients, a green-screen and film area for creating original video content, and a content distribution center that pinpoints relevant journalists, bloggers and tweeters for each client.
“Through our Kdrive division and now Kstudio, we are balancing that connection by developing new channels that enable our clients to tell their stories directly to consumers through social networks and the communities where they naturally gather,” said Kaplow President and CEO Liz Kaplow.
VP Dana Glaser will head Kstudio as executive producer.
In other Kaplow news, Chaim Haas, who leads the agency's technology and emerging media, will also head Kdrive as executive director. Leah Schmerl, who oversees the agency's Internet and e-commerce practice, was promoted to EVP and will lead, among other things, the evaluation of Kaplow's measurement process.
Both Haas and Glaser will report to Schmerl.