"Well I did it just as a reaction to the way BP was trying to spin things in the Gulf. I felt they were trying to protect their brand more than they were trying to be proactive and honest about the situation down there," said Josh. Inspired by a video online where he saw press being turned away from the beach, Simpson said. "That made it pretty clear to me - if you're going to try kick the press off the beach, it just didn't seem like a very open policy to me. So that was a small impetus. That was kind of about a bigger thing, it was just a reaction to spin really."
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