If your eyes are twitching from persistently scanning a convoluted Facebook wall for brand updates and news, Wallrss may be like a glass of refreshing sangria on a stifling hot day.
Social media marketing and communications shop Attention teamed-up with social media aggregator FeedMagnet to create a site that collects Facebook brand updates and news. Essentially Wallrss subscribes to the RSS feeds of Facebook brand pages, and they all accumulate here (befittingly there's a cute little walrus wearing spectacles on the page).
The site allows a user to follow a Facebook brand without actually being on Facebook. And that's a good thing if you don't want others to know who are what you are following, and are just plain exhausted from dodging frivolous personal updates and mindless quizzes and photos of what a friend had for dinner the previous night.
It's a different interface to peruse, and that in of itself is refreshing.
But even more, the makers of Wallrss aren't selling it as a grandiose social media tool. It is “an experiment to understand how brands communicate through Facebook- what works and what should be shipped to a remote iceberg in the Arctic Ocean,” the website says.
An experiment, no more, no less. You don't hear that too often in age when it seems everyone is claiming to be a social media expert.