NES Group did have a formal review where the company spoke with a few other agencies, said Caitlin Thomas, marketing director for NES Group, but H&K's global reach was key. She declined to name the other agencies involved or the financial details of the account.
"Their global breadth and depth seemed to match the NES Group's business," she said. "Our focus has been phenomenal growth over that last four years in global business expansion. The business is now in great shape and it is down to marketing to help the next stage of growth."
Approximately ten to 12 Hill & Knowlton employees will be on the account globally, including Stephanie Bailey, an associate director who is leading the account from London, and Bronwyn Wallace, VP at Hill & Knowlton Houston. The agency will tap into its global network in various countries, when needed by NES.
"We're going to do a lot of thought leadership, positioning of the company, brand awareness building, and helping reflect how premiere the company is," Wallace said. Social media will be a part of the work, though the two companies are still evaluating that area.
"The energy industry as a whole, but especially in the US, there is an unprecedented uncertainty that is going on with regulations and how regulations and legislation are going to affect supply and demand," Wallace said, which requires support from an agency with energy experience. "We're excited about how well NES Group's needs align with Hill & Knowlton's experience and global reach."