Eli Lilly launches social media footprint

INDIANAPOLIS: Following in the footsteps of other pharmaceutical companies, Eli Lilly launched a Twitter feed and an official company blog, LillyPad.

INDIANAPOLIS: Following in the footsteps of other pharmaceutical companies, Eli Lilly launched a Twitter feed and an official company blog, LillyPad.

The blog will focus on public policy issues, corporate responsibility initiatives, advocacy efforts, and the work/life of employees. The Twitter feed features posts made by three Eli Lilly employees: Rob Smith, who leads the company's corporate social responsibility initiatives; Amy O'Connor, who works in political affairs; and Greg Kueterman, who works in media relations.

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