Dell's marketing review will not impact PR

SAN FRANCISCO: Dell's review of its advertising for its consumer small, medium, and public businesses will not impact current PR operations, the company said.

SAN FRANCISCO:  Dell's review of its advertising for its consumer small, medium, and public businesses will not impact current PR operations, the company said.

"The review is only for creative," said Bob Kaufman, senior media relations manager at Dell. "It has no impact on media or PR."

The news that Dell is reviewing its creative advertising comes after its multi-billion dollar marketing contract signed in 2007 nears an end. In 2007 the computer and printer maker hired WPP, and required the holding group to create an all-inclusive standalone marketing unit called Enfatico to service only Dell.

Last year that unit fell apart, and the PR work under Enfatico was handed to WPP's Cohn & Wolfe Group division and its PR agency Axicom. At least for now the PR component will remain with Axicom.

Kaufman declined to comment on the account, and why PR is not being impacted in the review.

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