I'm really embarrassed to admit this now, but back in 1999 when The Daily Show with Jon Stewart first came on the air my first thought was “Ugh, who is this guy? Bring back Craig Kilborn.” Now, in my defense I was a college senior and my roommates and I loved watching Kilborn in all his, what we thought of as sexy, smarminess and his “five questions” segment. So, when Stewart came with his approach to the program, it was a switch, and one that we just didn't identify with as we were more concerned with the latest Happy Hour at The Stone Balloon and Klondike Kate's (shout out to any UD grads out there!).
Flash forward 11 years and those same roommates, who now are all mothers and wives, are completely obsessed with Mr. Stewart and his program. All of the husbands (theirs, not mine, as I don't have one!) are also weirdly jealous of him. Maybe with some reason as we all talk about how charming and sexy his intellect is, but as one of my male, and 100% hetero, friends said recently, “Get over it guys, Jon Stewart is a genius and I'm in love with him too.”
So, imagine my delight this week when I got my issue of New York magazine and there on the cover in all of his impish glory is Stewart. The point of the article is that those who thought Stewart would be less funny without George W. Bush to pick on are dead wrong. And indeed, the show has arguably taken just as many digs at the Obama Administration and the Democratic party in the past few months as Glenn Beck and Fox News.
But what all of this brilliantly led up to is the announcement on last night's show that Stewart is going to be leading an honest-to-goodness rally on October 30 in Washington, DC. Called the “Rally to Restore Sanity” it is clearly a satire of Glenn Beck's recent rally, right down to his explanation of the location and date. Not to be outdone, Stephen Colbert, Jon Stewart's TV "nemesis" is hosting a rally on the same day: the "March to Keep Fear Alive". Tony Fox, EVP of corporate communications for MTV Networks Entertainment Group, told me this morning that the event will involve all of the regular logistics,, such as a permit, security, and So,how great would it be to have Jon Stewart contribute a guest column to PRWeek or do a Q&A with us from the rally, which by the way I am so going to! It may be unlikely, but I'm working on it...
*A previous version of this blog has Tony Fox's incorrect title. I apologize for the error.