Harlem Globetrotters push digital brand

PHOENIX: The Harlem Globetrotters hired David Ball as its Internet marketing director.

PHOENIX: The Harlem Globetrotters hired David Ball as its Internet marketing director.

Previously director of online marketing for Keane Creative, Ball will now work to enhance the Globetrotters digital brand, expand across mobile and social networking platforms, and integrate the live Harlem Globetrotters shows with the Internet, creating an online community.

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