Asian hip-hop group hires IW Group

LOS ANGELES: Interscope Records hired IW Group as PR support for its all-Asian hip-hop group Far East Movement, effective September 13.

LOS ANGELES: Interscope Records hired IW Group as PR support for its all-Asian hip-hop group Far East Movement, effective September 13.

The agency will oversee media relations, publicity, and partnerships for the group, targeting first generation and bi-cultural Asians and Asian-Americans. It is planning a press event for Asian media in Los Angeles for late September.

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