LA County taps The Rogers Group for new campaign

LOS ANGELES: The Los Angeles County Department of Public Health Tobacco Control and Prevention Program hired The Rogers Group for a two-year contract.

LOS ANGELES: The Los Angeles County Department of Public Health Tobacco Control and Prevention Program hired The Rogers Group for a two-year contract. The agency will provide media and communications support for an anti-smoking campaign, including a high-profile, targeted media campaign, advertising, and digital and social media activities.

The Rogers Group has worked with the LA County Department of Public Health for 13 years, but this is a new campaign funded by a new grant from the Department of Health and Human Services and the Centers for Disease Control and Prevention.

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