USA Today wrote about the campaign, and noted that Budweiser has lost loyalty from its core customer base. In addition to the sampling and outreach on Facebook, the campaign will focus its new ads on Saturdays and between September 25 and October 3.
"Brands can come back," Dave Peacock, Anehuser-Busch president told the newspaper. "Consumers have a high awareness of the brand, but some haven't tried it in a long time."
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