Bringing back Bud

Anheuser-Busch is planning to promote Budweiser to the under-30 crowd through sampling and a "Budweiser National Happy Hour" on September 29.

With consumers turning to craft beers or light beers, the staple brew, Budweiser, is being left behind. Anheuser-Busch is planning to promote the beer to the under-30 crowd through sampling and a "Budweiser National Happy Hour" on September 29.

USA Today wrote about the campaign, and noted that Budweiser has lost loyalty from its core customer base. In addition to the sampling and outreach on Facebook, the campaign will focus its new ads on Saturdays and between September 25 and October 3.

"Brands can come back," Dave Peacock, Anehuser-Busch president told the newspaper. "Consumers have a high awareness of the brand, but some haven't tried it in a long time."

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