The Body Shop conducts marketing agency search

NEW YORK: The Body Shop, a global, UK-based L'Oreal brand, is conducting an agency search for marketing, branding, and digital support in the US.

NEW YORK: The Body Shop, a global, UK-based L'Oreal brand, is conducting an agency search for marketing, branding, and digital support in the US, confirmed Shelley Simmons, director of brand communications and values for The Body Shop, Americas.

She said the company is looking at a number of organizations with the aforementioned capabilities, and it's not currently accepting submissions.

The brand will continue to work with its PR agency, Bratskeir & Company, on PR and media relations. 

“As with every other business, we like to know who's out there and what they're doing,” she said. “We have some activities we're interested in supporting.”

She added that the company conducts this kind of search “pretty regularly,” but she implied that the brand does not currently have a marketing agency on retainer.

“We work with people as we need to,” she said.

According to a recent Premium Beauty News Q&A with Alexander Borwitzky, GM of The Body Shop Germany, the global brand is in the midst of decentralizing its marketing structures, while maintaining, to a degree, its centralized marketing strategies.

“We are organizing ourselves according to small market clusters, such as Germany and Austria,” he told the outlet.

The Body Shop has over 2,500 stores in over 60 markets worldwide.

Simmons declined to comment on upcoming marketing plans and additional details about the nature of the search.

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