BurrellesLuce, Engage121 form product partnership

NORWALK, CT: Media monitoring shop BurrellesLuce is now integrating Engage121's business social media application in its WorkFlow web portal.

NORWALK, CT: Media monitoring shop BurrellesLuce is now integrating Engage121's business social media application in its WorkFlow web portal.

The move marks a partnership between a monitoring-focused service and a social media engagement PR tool. Last week Engage121 launched Engage121: Enterprise, a social media business application that monitors and quantifies presence across multiple social network platforms like Twitter and Facebook, and allows users engage with customers through these sites.

BurrellesLuce co-COO Jim French said the partnership enhances its Workflow platform.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.