LOS ANGELES: Fashion and lifestyle PR firm Bollare Communications is opening a New York office following a string of account wins.
Located in SoHo, the office will open its doors in October and be run by Sara Flores, the agency's recently appointed fashion director. Flores has been an account lead at Bollare for the past three years and formerly specialized in entertainment relations in the PR division of BCBG Max Azria Group.
Accounts the agency recently added include 6 ShoreRoad, Adesso, Ani Lee, Jean Dousset Diamonds and Physique57.
The firm's New York office will focus on the fashion industry.