The addition to the agency boosts Roger & Cowan's talent department, as Herring will now serve as VP, reporting to Cheryl Maisel, SVP of personalities, who works with clients including Sandra Bullock and Keanu Reeves.
"Tej has a great list and we felt this really complements and adds to the dimension of our offerings for the personality sector," said Tom Tardio, CEO of Rogers & Cowan. Herring's clients, all of which are joining the new firm, include Zachary Levi and Joshua Gomez from Chuck, Yvette Nicole Brown from Community, and Joel David Moore from Avatar.
"My skill set, and what I enjoy doing, is definitely developing new talent," Herring told PRWeek. Starting her own firm five years ago, Herring says THPR and its clients had the feeling of "growing up together."
"I just wanted the ability to expand for them and myself," she added.
Tardio declined to disclose the financial details of the acquisition, though he called it "a structured deal with an incentive package."