MIDDLETOWN, NJ: Video production and marketing shop Latergy is launching a do-it-yourself webcasting service with the help of Onstream Media's Internet broadcasting product iEncode.
The service pairs Latergy's video production capability with iEncode, an appliance that allows users to manage and stream their own video webcasts . Latergy was founded by PR and marketing veteran Larry Thomas.
“Anybody with a camera, and who isn't afraid of a computer, can sit down and set-up a live video webcast all on their own,” Thomas said.
Thomas said he plans to package his services along with iEncode to professional communicators and agencies.
“Communicators really need to continually send a consistent message to the market. This is a tool that helps them do that,” Thomas said.