LONDON: The International Association for Measurement and Evaluation of Communication named Lisbon, Portugal the location of its next European Summit.
The summit, to be held in June next year, is also spearheaded by the Institute for Public Relations. The summit focuses on corporate communications and PR professionals, along with market research and evaluation businesses.
In June of this year the summit was held Barcelona, Spain. At that summit AMEC and other PR trade groups ratified what were ultimately dubbed the “Barcelona Principles”, a set of seven industry standards on PR goal-setting, metrics and measurement.
As a result of the Barcelona Principles, AMEC recently launched a task force to establish metrics for the measurement of PR social media strategy.