Pitney Bowes taps Shift for Business Insight PR

STAMFORD, CT: Pitney Bowes hired Shift Communications, effective October 1, ending its months-long review process.

STAMFORD, CT: Pitney Bowes hired Shift Communications, effective October 1, ending its months-long review process. Shift will serve as the PR agency for Pitney Bowes Business Insight business unit.

"The Business Insight team has gone through a strategic review of what businesses they want to be in and how they want to go to market," said Matt Broder, VP of external communications for Pitney Bowes. "As they come out of that review, the challenge that we put to the Shift team is to really help make PBBI a more relevant software company in the space of customer communications management and customer relations management."

CJP Communications continues to handle PR for the rest of the company's business groups in North America. Pitney Bowes was also looking at the possibility of consolidating agencies with the review, but Broder clarified that in the end, they thought the best model was with the two agencies, Shift and CJP.

Four other agencies pitched for the business, Broder told PRWeek, including CJP, Edelman, Affect Strategies, and incumbent Schwartz Communications. Broder said the company was happy with its relationship with Schwartz, but "it was just prudent to re-open the account." Schwartz had no additional comment, but confirmed its participation in the review, as did Edelman, Affect, and CJP.

"We're thrilled to continue to support Pitney Bowes," Jen Prosek, managing partner of CJP, told PRWeek.

Pitney Bowes chose Shift for the business, Broder said, because "they have a pretty deep portfolio of software experience," and PBBI is a software business for the company. "We felt comfortable going with an agency that had that more specialized perspective."

Shift, which has nine staffers on the account, will lead the account from its Boston office, and will work on traditional PR strategies and tactics for the Pitney Bowes unit, including media relations and social media.

"We want to help them broaden the awareness of their leadership role in helping their companies acquire, serve, and grow customer relationships," said Jim Joyal, principal at Shift. "It's pretty much a two-sided PR program, with traditional PR, as well as taking a look at social media."

Broder declined to provide financial details of the account, but Joyal called it a "sizable retainer."

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