Whether PR is punching its weight at the top level of business and other organizations is the most important - and frequently recurring - topic in the world of corporate communications.
Has PR finally thrown off its shackles and become an entrenched and integral part of business and organizational planning? That is the question the PRWeek Corporate Survey - sponsored by Hill & Knowlton - set out to answer.
The survey polled nearly 200 of the most senior corporate communicators in the US and produced some eye-catching conclusions. The general consensus is that communicators are most effective when they report to the most senior executive and, encouragingly, over half of those surveyed by PRWeek fall into that category.
The main challenges faced by communicators are constraints in budgets, managing internal silos or divisions, and keeping up with social innovation: these issues and much more are analyzed in-depth in a fascinating feature that accompanies the survey.
You would have had to be living on Mars in recent months to be unaware of the rise in mobile platforms and tablet computers. Healthcare may have been slow to catch on when social media emerged as a significant marketing platform, but it is definitely ahead of the game when it comes to mobile. PRWeek examines some of the ways healthcare companies are leading the mobile "landgrab".
And our cover star this month is Tom Buckmaster, director of communications at Fortune 100 conglomerate Honeywell. Buckmaster has a complex set of diversified businesses to oversee and his strategy of relying on simple effectiveness is expounded further.