NEW YORK: Thomson Reuters launched its next-generation desktop product for financial pros, Eikon, with a multi-media campaign.
The product brings together data, news, analytics, trading tools, and social media applications into a single user interface.
The campaign includes PR efforts in 16 countries and in eight different languages. In addition to targeting trade and mainstream press, Thomson Reuters is also promoting Eikon through its social media channels, including its Twitter feed and Facebook page.
PR is handled in-house with some agency support in non-English speaking markets said Jolie Hunt, global head of PR for Thomson Reuters.
“The innovation in how financial information has been consumed has not kept up with the pace and speed of that information,” said Jolie Hunt, global head of PR for Thomson Reuters. “With this launch, we're putting all our assets into a very intuitive and easy-to-use platform.”
Eikon combines various products from Thomson and Reuters, which merged in 2008. Thomson Reuters currently has 500,000 financial desktop subscribers, Hunt confirmed.
She added that the platform also aims to help financial pros be more collaborative in their work. A Twitter-style social networking tool, for example, enables users to publish their views and share data with other financial professionals.
“We've really taken the community play and made it much more vibrant,” Hunt told PRWeek.