SUNNYVALE, CA: Consumer electronics shopping and review website Retrevo launched a free online monitoring tool focused on tech news and blogs called TechOmetr.
The tool tracks top tech publications and bloggers and the topics and brands they cover. The aggregation of content is indexed daily and offers snippets and links to the corresponding blogs or articles.
Retrevo director of PR Jennifer Jacobson said the tool was originally developed over the last couple of months as a way for tech writers to gauge themselves against other publications and view what was being written about, but then realized it was also a useful tool for tech PR pros.
“Our PR department realized that this was something PR people would use more than anybody,” she said.
The monitoring tool tracks publications such as TechCrunch, Gizmodo, Wired and The NewYork Times' Bits.