Last night, I attended Kodak's SO KODAK event which marked the launch of the company's new integrated marketing campaign featuring Drake, among other R&B artists. The effort is obviously an attempt to reach a younger target audience, and judging by the turnout celebrities still viable tools.
The campaign theme looks at moments and people that are "worth talking about" and sharing with a social network.
Check out a video with Leslie Dance, VP of brand marketing and communications.