REDWOOD CITY, CA: Makovsky & Company has been selected by Yasheng Group, a China-based agricultural company with headquarters in California, to develop a PR and IR program.
Gene Marbach, group VP of emerging markets at Makovsky, said that the firm will look to generate a level of awareness about Yasheng Group as the company looks to build its market in the US.
Adding Yasheng Group as a client is part of a global strategy at the firm to work with emerging markets such as China and India.
“There is a lot of activity out of China and I suspect India will probably follow,” Marbach said. “They are growth markets and we want to be in them.”
