General Mills brings Que Rica Vida to the iPad
General Mills launched an iPad app for its Que Rica Vida program, offering users more than 900 Latin-inspired recipes in Spanish. The app, Que Rica Vida Recetario, is available for free.
"Consumers continue to ask us for recipes and solutions as they work to prepare traditional and convenient meals for their families," said Adriana Amione, executive chef of General Mills' Hispanic Kitchen, and the person responsible for creating most of the recipes in the new app. "Today's social media tools give us another, more modern way to respond to their requests."
The app also showcases General Mills' photography, as each recipe comes with a photo of the dish.
