HACKENSACK, NJ: Beckerman PR completed its acquisition of clean technology PR company Antenna Group Communications.
Antenna Group will retain its name, brand, and industry focus and will operate as its own arm of Beckerman. Current clean technology clients will be folded into Antenna Group's client list.
“If we had merged with any other firm we would have disappeared into that brand,” said Caroline Venza, Antenna Group's SVP and GM.
Venza said she is working with Beckerman to identify hot spots for innovation in and outside the US and will look for other agencies in those areas to work with or acquire.