The agency, previously known as KEF Media Associates, will drop "associates" from its name, and also get a new logo and redesigned website.
The changes are "things we've already been doing differently in the broadcast and digital space," said founder and CEO Kevin Foley in a statement. "We just want to underscore our look to the future and our investments in these growing areas."
As co-presidents, Gofoth-Hanak, who has been with the agency since 2001, will oversee day-to-day operations of the agency, while Buckley, who has been at KEF Media since 2004, will handle business development. Foley is taking a step back from day-to-day operations, but will continue client work and consulting.
Additionally, KEF Media hired Julie Longino and Mark Edwards as VPs. Longino, previously a freelance web designer and consultant, will also serve as director of the digital practice for the agency. Edwards, previously a sports and news anchor at the CBS affiliate in Knoxville, TN, will be director of the media practice.