Lucas Mast, director of social media, Yahoo!

Lucas Mast manages all corporate social media and views at Yahoo! His team is responsible for surfacing the best content and news across Yahoo's industry leading properties and products through official corporate channels including Yodel (Yahoo's Corporate Blog), Facebook, Twitter, Yahoo! Video and YouTube, among others. Prior to taking on the social media role at Yahoo!, Mast was a member Yahoo's Mobile and Connected TV communications teams. Previously, Mast held a variety of positions in research and communications at companies including Simply Hired, American Thunder, Weber Shandwick and The Cato Institute.  Mast holds a bachelor's degree from Stanford and JD from the University of San Diego.