I am a listener, online community member, social web explorer, and big picture thinker. I create and execute the American Red Cross social media strategy, which means I figure out how to use new technologies to empower communities to fulfill our mission. I work with 686 Red Cross chapters, 36 blood regions, 700,000 volunteers, millions of donors and the public to become more efficient and raise awareness about preventing, preparing for and responding to emergencies. I was named to the 2010 Nonprofit Times Power and Influence Top 50. Prior to becoming an internet nerd, I worked in the music industry.