WASHINGTON: NASDAQ launched a Do-it-Yourself press release platform at the Public Relations Society of America's International Conference. The platform allows PR professionals to prepare and format a press release without an editor, allowing for the issuing of instant content.
Demetrios Skalkotos, SVP of global corporate services at NASDAQ, said the company is also doing a soft launch of a video release option and what it calls Social Stream, a one-site tool that aggregates social media content.
“The PR professional needs to maintain control in the instant information world we live in now,” Skalkotos said of the need for the video and social media options. He added that there is also a convergence of IR and PR, particularly when it comes to crisis management, creating a need to quickly get information out to the public and investors at the same time.