CHICAGO: Media monitoring and analysis software company Cision released a free, online software program for pinpointing editorial news calendars called EdCals.
Accessible through an online portal powered by its CisionPoint software platform, the calendar is a list of forthcoming stories by thousands of news outlets worldwide, with contact information. The information allows PR professionals to pitch relevant story ideas.
Free to PR pros who sign up for an account, EdCals works by keyword topics and date ranges. The search returns information on news organizations, hyperlinks to websites, deadlines for story submissions, and issue dates.
The information garnered from search can be exported to spreadsheets or directly to a calendar. The software can also be accessed through mobile devices such as the iPhone, Blackberry, and Android