NEW YORK and MOSCOW: Ketchum announced it has acquired Moscow-based Maslov PR.
The combined firm, to be named Ketchum Maslov, will be led by Michael Maslov, managing director and founder of Maslov PR, he will report to Jon Higgins, Ketchum senior partner and CEO, international.
“Russia is a very important part of the BRIC strategy for Ketchum,” said Ray Kotcher, senior partner and CEO. “We need to be doing business in all the places our clients are doing business.”
For 15 years the two firms had an exclusive affiliate relationship, which included a partnership on work with the Russian Federation.