Zynga issues RFP, looks to grow in-house PR team

SAN FRANCISCO: Zynga has put out an RFP seeking a consumer-focused PR agency.

SAN FRANCISCO: Zynga has put out an RFP seeking a consumer-focused PR agency.

Zynga already uses Brew Media Relations for PR as its AOR. Zynga's GM of corporate communications Dani Dudeck said in an e-mail the company will continue to use Brew PR for its corporate and technology communications strategy. She declined to elaborate on why the company decided to look for a consumer PR firm.

Dudeck said the search just began. Brew PR managing partner Dena Cook acknowledged she knows of the RFP, but declined to comment on it.

The move underscores the rapid growth of the startup, and the PR challenges that are ahead for it. Founded in 2007, Zynga makes casual social games that are played on social networks like Facebook and MySpace. Farmville and Mafia Wars are among its most popular games played by millions.

Last week Zynga suddenly found itself wrapped-up in the privacy woes that have publicly plagued Facebook. A  Wall Street Journal piece cited Zynga's Farmville game as one of the apps on Facebook that allegedly shared user identifying information with third party companies.

Dudeck, who joined Zynga last May, was formerly VP of global corporate communications at MySpace. She said plans to expand her internal comms team, and is currently looking to fill a director of communications position.

Zynga's social games attract over 65 million daily active users.

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