SANTA CLARA, CA: Intel has embarked on an experiment in the publishing business with its own news platform.
The section, called Free Press, is on the Intel Corporation website and intends to be a platform where Intel employees publish their own technology news and Intel-focused articles for republishing.
It's a corporate site, but depending on how it all works out, the platform could be the next evolution in corporate PR self-publishing. “This is an experiment. This has the potential for becoming the new mold for self-publishing,” said Bill Calder, managing editor of the platform.
Calder insists it just isn't another corporate blog, press page, or a place where PR folks just post drab press releases. With enough transparency about what Free Press is, Calder thinks the platform can work. “To work it cannot just be another blog. The material has to be compelling and written in true journalistic fashion, “said Calder.
The editorial modus operandi of the platform is to be a mix of Intel-related, and not so Intel-focused technology news. “To be credible you can't just tow the party line completely,” he said.
The team of three Intel employees overseeing Free Press all have journalistic backgrounds. Calder was once a regional correspondent for the Pulitzer prize-winning metropolitan newspaper The Oregonian.
Calder hopes to initially publish up to three features a week on the site