Next fall, Nordstrom is opening a shop at 350 West Broadway, in New York. Typically, this wouldn't be a big deal for us, aside from what they're doing to promote the launch (and the fact that I'm obsessed with Nordstrom customer service and will be counting down the days until I have a Nordstrom a few subway stops away). But this is a do-good Nordstrom - all of the store's earnings will go to charity. This kind of initiative, which can only be called cause marketing, gives the company a competitive edge in a city where it's been on the retail hunt for years, and in a neighborhood that already houses a mini-Bloomingdale's.
Company spokeswoman Pamela Lopez told the NY Post that the new store will be totally unqiue from the department store in brand, name, and feel.
"From the customer's point of view, there will be literally no tie-in to Nordstrom -- there will be no Nordstrom shopping bags," Lopez told The Post. "Our intention is not to create a mini-Nordstrom."
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