Habits: Nancy Friedman, President, Nancy Friedman PR

Nancy Friedman, President of Nancy Friedman PR discusses her morning ritual and proudest career achievements

NANCY FRIEDMAN,
President, Nancy Friedman PR

Morning ritual
Tea, Today, get my kids and myself out the door by 7:45am, all while wishing I had exercised.

Required reading
I read The New York Times every day of the year. Hotel Chatter, Eater, Curbed, and Grub Street are among the websites I frequently visit. In addition, I read The New York Post, The Wall Street Journal, Vanity Fair, all travel magazines, People, and about 20-plus other titles a month. I'm a news junkie.

First PR job
PR director for the Dominican Tourist Information Center.

Proudest career achievement
There are many. I still get a buzz when placing stories. The agency has always been profitable, so I've never had to fire anyone if we lost an account. I still have a client from my first year in business. My body of work and the collective efforts of my amazing team.

Most regrettable career moment
Making bad hires.

Best career advice you've ever given
Read everything and follow your passions and heart.

Most distinct aspect of your personal office
It feels light, airy, colorful, and happy.

Favorite city to travel to for business
Paris. It's even better when you're not paying with your own money. I'd also add all the other cities I hope to go to in the future.

Person to call in a crisis
My husband, Jim, who stays cool under pressure.

Mentors
Steve Rubell, the founder of Studio 54 and my boss at Morgans Hotel Group and Palladium nightclub was a mentor. He was enormously skilled at engineering incredible photographs and gossip items and used nightclub marketing skills for the hospitality business. I'd also note Jessica Dee Rohm, who ran a dynamic agency in the 1980s that spawned a half- dozen independent firms.

Ideal job, if not in PR
Running a philanthropic foundation and giving money away to make the world a
better place.

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