Ogilvy creates co-leader positions in tech practice

SAN FRANCISCO: Ogilvy PR promoted Dan La Russo and Louise Kehoe to co-leaders of the agency's US technology practice, western region.

SAN FRANCISCO:  Ogilvy PR promoted Dan La Russo and Louise Kehoe to co-leaders of the agency's US technology practice, western region.

The positions are new  appointments at the agency. Amy Messenger, Ogilvy's US tech practice leader, said the positions were created to underscore the integrated structure the agency is developing, and because its tech practice is growing. “It made sense to fortify that leadership,” she said.

Over the past year, Ogilvy has taken steps to integrate its PR and advertising functions. In August, it promoted EVP Dushka Zapata to lead its San Francisco and Denver offices and to work closely with the advertising teams as the agency integrates with Ogilvy & Mather.  

Kehoe is charged with growing the firm's West Coast technology practice, while La Russo will oversee staffing levels, assignments, and pinpoint expertise and skill-sets that should be added to the practice.

Kehoe was hired at the agency five years ago. Before that she spent 20 years as a journalist at the Financial Times, where she led the newspaper's US technology coverage.  As an EVP at Ogilvy she's specialized in media training, crisis communications, and media relations.

La Russo's decade-plus experience includes consumer technology, telecommunications, and data storage.

He will report directly to Messenger and Zapata and will be based in the Denver office.

Kehoe will report to Messenger and Ogilvy & Mather managing director Michael Law. She will be based in San Francisco.

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