Ad Council launches Internet Safety Coalition

NEW YORK: The Ad Council announced a collaborative initiative, the Internet Safety Coalition, to educate teens and parents on safe Internet use.

NEW YORK: The Ad Council announced a collaborative initiative, the Internet Safety Coalition, to educate teens and parents on safe Internet use.

The coalition will use corporate marketers, media, nonprofit organizations, and foundations to promote online and digital safety. Members of the coalition include: AOL, AT&T, Comcast, Google, the Interactive Advertising Bureau, IBM, Microsoft, MTV Networks, MySpace, the National Cable & Telecommunications Association, the National Center for Missing & Exploited Children, The New York Times, Time Warner, Inc., Verizon Wireless, The Wireless Foundation, and Yahoo.

The Ad Council worked with Merkley and Partners on its “Beware What Your Share” campaign.

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