Burson-Marsteller hires Swerdlow from Porter Novelli

CHICAGO: Burson-Marsteller announced it appointed Erica Swerdlow as Midwest market leader and MD of its brand marketing practice.

CHICAGO: Burson-Marsteller announced it appointed Erica Swerdlow as Midwest market leader and MD of its brand marketing practice.

Swerdlow was most recently EVP at Porter Novelli where she was responsible for the development of strategic communications and social media programs for b-to-b and consumer business. At Burson, Swerdlow will lead operations in Chicago and expand the firm's presence in the region.

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