NEW YORK: Burson-Marsteller hired Jay Leveton as EVP worldwide, and it made several other senior management appointments.
Richard Powell, currently COO worldwide, will serve as global corporate practice chair in addition to his current role. EMEA (Europe, Middle East, and Africa) CEO Jeremy Galbraith will become the global public affairs practice chair. Don Baer, current worldwide vice chair, will expand his role to become chief strategy officer.
Leveton currently is CEO of Proof Integrated Communications (IC), also a WPP firm, and MD at research firm Penn Schoen Berland, a sister-research firm founded by Burson worldwide CEO and president Mark Penn.
In June, Josh Gottheimer, EVP and chair of the US issues and crisis and media practices, left the firm to become senior counselor to FCC chairman Julius Genachowski. Leveton will serve as Gottheimer's replacement.
Penn said with Galbraith this will be the first time the firm is bringing the position outside the US. He is based in Brussels.
“We'll really look at how to bring together a group in DC with a group in Beijing. This is on the heels of four years of tremendous moves forward for the firm. We're bringing people further up in the organization and are drawing on people that have been playing crucial roles at the firm over time,” he added.
Leveton will work closely with US CEO Pat Ford to focus on growth in the US. He will continue to oversee Proof and will serve as interim chair of Burson-Marsteller's US brand marketing practice.
Powell will work with the regional corporate practice heads to build the firm's global corporate business. Baer will lead the expansion of the global strategy team and will now share in overall worldwide management responsibilities. All of the new appointments report to Penn.