GoFit taps Krupp to handle product launch

NEW YORK: GoFit, a home fitness company, hired Krupp Kommunications to provide PR support for the relaunch of a fitness program, starting November 14.

NEW YORK: GoFit, a home fitness company, hired Krupp Kommunications to provide PR support for the relaunch of a fitness program, starting November 14. The agency, which was named PR AOR, is handling branding management and media relations for Jane Fonda's Workout, which will be available in December.

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