Publicis acquires Eastwei Relations

PARIS: Publicis Groupe announced it has acquired Eastwei Relations in China. The PR and strategic communications consultancy will be renamed Eastwei MSL and will be aligned under MSLGroup.

PARIS: Publicis Groupe announced it has acquired Eastwei Relations in China. The PR and strategic communications consultancy will be renamed Eastwei MSL and will be aligned under MSLGroup.

Eastwei has 120 staff across four offices in Beijing, Shanghai, Guangzhou, and Chengdu. Its key clients are IKEA, Sony, Singapore Tourism Bureau, and Porchse. After the acquisition, Eastwei founder and chairman Johan Björkstén will report to Glenn Osaki, president of MSLGroup Asia.

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