Influence in the age of transparency

Social media has fundamentally changed the way people connect and engage with each other. It has also determined the amount of information they expose - not only as individuals, but also as brands and corporations. As brands adapt to these new social models of communication by becoming content publishers themselves and opening up to negative as well as positive engagement, communications professionals are learning how much to expose and where to draw the line as it relates to transparency.

Date: Wednesday, November 17, 2010
Time: 12:00 p.m. ET / 9:00 a.m. PT

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Social media has fundamentally changed the way people connect and engage with each other. It has also determined the amount of information they expose - not only as individuals, but also as brands and corporations.

As brands adapt to these new social models of communication by becoming content publishers themselves and opening up to negative as well as positive engagement, communications professionals are learning how much to expose and where to draw the line as it relates to transparency.

You will learn how to:

  • Effectively interact with consumers via Facebook, Twitter, YouTube, blogs, and podcasts
  • Strike the right balance between withholding information and baring all
  • Recognize and adapt to the new norms of customer engagement
  • Utilize the good practice exhibited by progressive brands and corporations
  • Forge a new age of influence by merging transparency with pragmatism

Featured speakers
Bonin Bough, global director of digital & social media, PepsiCo
Bert DuMars, vice president, e-business & interactive marketing, Newell Rubbermaid
Catherine Fisher,
director, corporate communications, Netflix
Jennifer Houston,
president, WE Studio D

Moderator
Steve Barrett,
editor-in-chief, PRWeek


Sponsored by

Waggener Edstrom Worldwide (WE) crafts communications strategies for companies that innovate and inspire. We've been advancing influence with purpose since 1983. Our independently owned, international firm practices include Analyst Relations, Consumer Marketing, Corporate Communications, Healthcare, Public Affairs, Technology and WE Social Innovation, along with our digital and creative strategies group, WE Studio Dâ„¢.

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