Last night's Ad Council dinner brought together top advertising and communications professionals. Celebrating impactful campaigns and the organization's success - the dinner raised a record-breaking $2.8 million this year - attendees, keynotes, hosts, and the featured creative really paid tribute to the relevance of the PSA and traditional media. However, when speaking with an undisclosed industry insider, I asked how the PSA has evolved with the rest of the traditional communications vehicles, and she said that lately she's seen more marketing professionals support their PSAs with social media and PR.
Not surprising and not too off course from the findings of this year's PRWeek-Barkley PR Cause Survey, showing that personal connection was a main driver for involvement in a cause: 77% of the respondents (we surveyed men this year) cited it as an important motivating factor, and other factors included peer family influence (57%), social opportunities (25%), workplace incentives (25%), and advertising (20%).
That's my spiel. Now for the event HIGHLIGHTS:
AOL CEO Tim Armstrong's speech opened with remarks about AOL and Yahoo sponsoring the event. When a slide featuring the two brands came on the big screen, he joked that it was "the failed merger slide."
Referring to the value of the advertising industry, Comcast CEO and event honoree Brian Roberts told a story about the time a Senator came up to his father and Comcast founder Ralph Roberts and asked for a one-liner to give reporters when he got off a plane. I know it's confusing these days but hellooooo, that's PR.
Jimmy Fallon and Brian Williams...a hilarious pair as usual.