Alterian launches customer engagement tool

CHICAGO: Web marketing firm Alterian launched a customer engagement tool called Alterian Alchemy.

CHICAGO: Web marketing firm Alterian launched a customer engagement tool called Alterian Alchemy.

The platform helps marketers manage campaigns and interact directly with customers. Alchemy is a dashboard that's integrated with the company's other marketing tools, including its social media monitoring product, e-mail marketing tool, and Web content management software.

Alchemy is a tool for users to view customer interactions from separate channels coming together in one location.


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