Formulatin selected by mobile language-learning product

NEW YORK: Formulatin was hired by Voxy to introduce its mobile language-learning program into the marketplace.

NEW YORK: Formulatin was hired by Voxy to introduce its mobile language-learning program into the marketplace.

Formulatin will generate awareness of the product through partnerships with English as a Second Language schools and organizations that promote literacy and education. The agency's media relations campaign will work to create attention around a trial of Voxy among Hispanics for language lessons a student can complete in three minutes via text message, e-mail or the Voxy website.

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