The campaign, called “Medical Technology. Life Changing Innovation,” targets policymakers and regulators in Washington, said Wanda Moebius, VP of policy communications at AdvaMed.
She added that while innovation has always been part of AdvaMed's communications, the campaign allowed the organization to develop consistent messaging for the group's member companies, many of which have less than 50 employees, and to "take a more active step in telling that story."
“Many people think they that are all these large companies,” said Moebius. “We're able tell the story of the value of medical technology to a much broader audience.”
Powell Tate and GYMR are providing support for the integrated campaign, which is understood to have a budget of around $1 million.
Virginia Bader, VP at GYMR, said the firm is providing support for the campaign's events, which have included one addressing wound care and another looking at diabetes. Powell Tate is providing support for the campaign's patient stories, media relations, and events.
The campaign's website shows the number of medical technology jobs by state and provides personal stories from people who work in the industry. AdvaMed is also promoting the campaign on its Twitter and Facebook pages.
Moebius said that the team developed talking points, fact sheets, and other materials for AdvaMed's member companies, which include companies ranging from Johnson & Johnson and Medtronic to Philips Healthcare.