NEW YORK: Veeder & Perman added a new partner and changed its name in a rebranding effort.
The firm added Margaux Caniato as chief innovation officer and has been renamed VP&C. Caniato was VP of marketing and advertising at Liz Claiborne. It also added HON Company, an office furniture manufacturer, and InterfaceFLOR, a designer and producer of sustainable modular carpet tile, as clients under the new brand.