Black Friday and Cyber Monday drive social media buzz

NEW YORK: Social media chatter on shopping heading into Black Friday and Cyber Monday was up 250% from last year, according to marketing and communications firm Euro RSCG New York.

NEW YORK: Social media chatter on shopping heading into Black Friday and Cyber Monday was up 250% from last year, according to marketing and communications firm Euro RSCG New York.

Euro RSCG NY director of digital planning Jeremy Daly said the agency started analyzing and calculating thousands of social media conversations on Black Friday and Cyber Monday retail discounts in early November.

So-called social media buzz heading into Black Friday was up two-and-a-half times on last year, six-and-a-half times for Cyber Monday.

Daly said what stood out was how much social media conversation was coming from people's mobile phones while they were in stores, and how adept online retailers are becoming at fueling social media buzz. “There's evidence that people are shopping differently,” he added.

Cyber Monday deals and chatter were driven by retailers such as Amazon.com. But Target also drove social media conversation with its Black Friday landing page via its Facebook page, said Daly.

“Retailers are getting a lot smarter at stoking on this, and how they communicate,” he added.

As for the most popular items talked about on social media, Apple's iPad and Microsoft's video game console Xbox led the pack.

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