SAN FRANCISCO: NewsBasis unveiled an application for creating and managing mini pitches.
The tool, called NewsBasis Content Development Exchange, allows PR professionals to write story pitches and news summarized in up to 280 characters – the size of two tweets. Then those mini-pitches are automatically routed to publishers and writers in the database based on relevance to their opt-in, editorial interests. The mini-stories are also searchable on the platform.
NewsBasis is a startup founded in August this year.